Scott Stratten Blissdom RandomRecycling

My head is still swimming a bit from all the new information and people I learned from over my time at Blissdom last week. There were speakers, workshops, and great conversations at lunch. The highlight of the weekend though was the kick-off keynote speaker, Scott Stratten. I couldn’t write about Blissdom until I wrote about what I learned from Scott’s motivating talk.

Scott Stratten Blissdom RandomRecycling

  1. Brands shouldn’t just be awesome to influencers, they should be awesome to everyone.
  2. Marketing is not a task, it’s a verb.
  3. Knowledge plus passion equals profit.
  4. Don’t treat Twitter as a broadcasting tool. It should be about 75% replies.
  5. The secret to social is to be social.
  6. Branding happens in real-time. Don’t get burned by not having alerts set up to see if someone is talking about your business.
  7. Humanize your brand.
  8. The best time to post is when you have something to say.
  9. Pinterest works because of passion, not profit.
  10. Don’t use technology because you can, use it because you should.

Scott knew his audience was filled with bloggers and social influencers at many different levels. I appreciated his passion for making businesses better, while making sure his ideas are practical and thoughtful to a wide audience. If I get the chance to hear him again, I will jump on it.

In the meantime, you can find Scott on Twitter and I’m just getting started reading his book The Book of Business Awesome / The Book of Business UnAwesome. I’ll share a little more about the overall Blissdom experience in my next post.

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  1. […] 5. Twitter {how I love thy}: Scott Stratten emphasized – “It’s a dialogue not a dictation.” Yes, yes, and yes. I’ve come along way with Twitter, and I’m proud to say, I’m commenting more, and it feels really good. I even tweeted American Airlines {post-Bliss} telling them I enjoyed the two movies they premiered on my flights to and from Texas. Moments later {and to my surprise}, bam: I received a really nice tweet from them. I guess I was testing the water to see IF they would actually respond, and they did. Haaa! Side note: Scott Stratten talked about soooo soooo soooo much more and I would have to write an entirely new post to gush over everything he said; however, you can learn more about the specifics of his keynote by reading Random Recycling’s post-Blissdom recap on all-things Scott Stratten. […]

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