During a recent investor call, Whole Foods talked about the organic business in light of challenging economic times.  Here is the comment by their COO Walter Robb, “Organic remains a strong part of the business, and I think the trend association just released new data on the size of the organic industry at $26 billion for the growth rate of 5 to 6 percent. Our own internal numbers show very clearly that. And you can look at the Nielson numbers too — organic dollars and units, while they’re down from historical double-digit results, are still well ahead of conventional growth rates.  That tells us, and we see it in our own data, that organic continues to be (important to us) even in the darkest of times.”

Everyone’s consumer dollar counts and clearly a lot of us are still choosing to take the organic road…

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